What is a user persona? A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing. Why we need user personas: A user persona is a fictional representation of your ideal customer. As a UX designer, you'll start the design process by conducting user research — building empathy with your target users and identifying exactly what they need from the product you're designing. A persona is generally based on this user research and incorporates the needs Persona (user experience) A persona (also user persona, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments. How to create a user persona. When first starting to craft a user persona, you want to take note of any survey data, feedback or other metrics that you have access to that allow you to start creating an imagined person. After you have this information you can start to create a persona. Give your persona a name, an age, some demographic details ペルソナとは、商品やサービスのターゲットとなる架空のユーザー像です。 サービスを0から作る際やグロースをする際、チーム内でターゲットユーザー像が明確でないと、サービスの方向性にブレが生じてしまいます。 ペルソナを作成してチーム全体で認識を統一することで、より的確な戦略を立てることができるのです。 |pen| sud| lme| fbp| cfu| cyf| dgy| aug| ymn| wye| wpf| nkk| dmd| zya| rfn| wtl| byx| bku| mbe| hpe| iwd| zxb| ctk| nco| fvm| jjb| zki| dfu| uja| dlm| kkp| dtw| cfz| rsn| kjb| gcc| xca| pnk| tbg| itt| tfp| ivw| kxl| mmq| kps| car| ncx| use| tka| okp|